Cookie Policy
At hokaroadrunning.co.uk, we use cookies and similar technologies to support website functionality, remember relevant preferences, maintain security, and understand how visitors interact with our online store. These technologies help us provide a more convenient browsing experience for customers exploring road-running shoes, performance trainers, sportswear, clothing, and related accessories.
This Cookie Policy explains what cookies are, how they may be used on our website, which types of information they can handle, and how you can manage your preferences. It also explains the choices available to visitors under UK privacy and electronic communications law.
We aim to use cookies responsibly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (PECR), and other applicable legal requirements.
The cookies and technologies actually used may vary according to the website’s current configuration, the services enabled, and your selected preferences. This policy describes the categories and practices that may apply; it does not represent that every category or third-party service is necessarily active at all times.
1. Understanding Cookies
Cookies are small text files that a website may store on your computer, mobile phone, tablet, or another internet-connected device when you visit a page.
They can contain information that allows a website to recognise a browser, maintain a session, remember certain preferences, or support specific functions during a visit.
Some cookies are temporary and are removed when you close your browser. Others remain on your device for a defined period or until you delete them manually.
Cookies may be set by the website you are visiting or by another organisation whose technology is integrated into the website.
Similar technologies may also store or access information on a device. Depending on the technology and its purpose, the same legal requirements that apply to cookies may also apply to these technologies.
At hokaroadrunning.co.uk, we consider the purpose of each technology when determining how it should be used and whether consent is required.
2. Why Our Website May Use Cookies
Cookies can support several parts of the online shopping experience.
When you browse road-running footwear or review available product variations, certain technologies may help the website maintain a consistent session and display the requested content.
Other technologies may remember preferences, support the operation of the shopping basket, help protect website functions, or provide information about technical performance.
Depending on the services enabled, cookies may also help us understand which pages visitors use, whether navigation features are functioning correctly, and where improvements may be beneficial.
We aim to use each cookie or similar technology for a defined purpose rather than collecting information without a relevant reason.
Where a technology is not necessary for a requested service and the law requires prior consent, it will be subject to the applicable consent requirements.
3. Categories of Cookies
The cookies used on hokaroadrunning.co.uk may fall into the following categories.
Strictly Necessary Cookies
Strictly necessary cookies support functions that are essential to providing a service requested by the visitor or operating the website securely.
Depending on the website configuration, these may support session management, shopping basket functionality, checkout processes, security controls, or the preservation of essential choices.
Without these technologies, some website functions may not operate correctly.
Where a cookie qualifies for the applicable legal exemption, it may be used without consent. This exemption does not automatically apply to every cookie that is useful for the business.
We aim to restrict necessary cookies to functions that meet the relevant legal criteria.
Functional and Preference Cookies
Functional cookies may help remember selected preferences or settings so that visitors do not need to enter the same information repeatedly.
Depending on the features available, these technologies may support choices relating to display preferences, regional settings, or other website functions.
Some preference cookies may be strictly necessary for a service you request, while others may be optional. Their classification depends on their actual purpose and operation.
Where consent is required for an optional preference cookie, we will seek that consent before using it.
Analytics and Performance Cookies
Analytics cookies may help us understand how visitors navigate hokaroadrunning.co.uk and how well the website performs.
Where analytics tools are enabled, they may collect information such as pages visited, navigation events, browser characteristics, loading performance, and technical errors.
This information can help us identify pages that need improvement, investigate usability problems, and assess the general performance of website features.
Analytics information may be processed in aggregated form or associated with browser or session identifiers, depending on the technology used.
Where analytics cookies or similar technologies require consent, we will not activate them before obtaining the required consent.
Advertising and Marketing Cookies
If advertising or marketing technologies are enabled, they may be used to measure advertising performance, understand interactions with promotional content, or support relevant advertising activities.
Depending on the service, these technologies may use identifiers to distinguish browsers or record certain interactions across pages or services.
Advertising cookies are not necessary for ordinary product browsing and will be subject to the applicable consent requirements.
We do not assume that advertising cookies are active simply because the website sells products. Their use depends on the technologies actually implemented.
Where applicable, visitors will be given an opportunity to make choices about these technologies before they are activated.
Security and Fraud-Prevention Technologies
Certain technologies may help identify suspicious activity, protect website functions, and reduce the risk of unauthorised access.
Depending on their implementation, they may support session validation, traffic filtering, or other security measures.
A technology may qualify as strictly necessary where it meets the relevant legal criteria. Otherwise, the applicable consent requirements will apply.
We aim to use security-related technologies in a proportionate way that supports website integrity without unnecessarily collecting unrelated information.
4. Session Cookies and Persistent Cookies
Cookies can also be distinguished by how long they remain on a device.
Session cookies are generally temporary. They may help maintain a browsing session or support functions such as moving between pages while preserving relevant session information. They are normally removed when the browser session ends.
Persistent cookies remain on a device for a defined period or until they are deleted. Depending on their purpose, they may remember a preference or recognise a browser during a later visit.
The appropriate duration depends on the function of the cookie and the service involved.
We aim to avoid keeping cookies for longer than reasonably necessary for their stated purpose.
The actual lifespan of each cookie depends on the website configuration and the relevant provider. Where applicable, information about individual cookies and their durations may be available through the website’s cookie preference interface.
5. First-Party and Third-Party Cookies
Cookies may be set directly by hokaroadrunning.co.uk or by third-party services incorporated into the website.
First-party cookies are associated with the website being visited. They may support functions such as maintaining a session, remembering settings, or preserving the contents of a shopping basket.
Third-party cookies may be set by another organisation whose technology is used on the website. Depending on the services enabled, such organisations may provide analytics, payment-related functions, security tools, embedded content, or advertising services.
Third-party technologies may operate under the provider’s own technical arrangements and privacy documentation.
We aim to review the purpose of technologies integrated into our website and apply appropriate consent controls.
Where a third party processes personal information, the relevant privacy responsibilities depend on whether it acts on our behalf or determines its own purposes and means of processing.
6. Cookie Consent and Your Choices
We aim to give visitors meaningful control over optional cookies and similar technologies.
Where consent is required under applicable UK law, non-essential technologies will be activated only after the necessary consent has been obtained.
Depending on the cookie preference tools available, you may be able to accept all optional categories, reject optional categories, or select individual categories.
Strictly necessary cookies may remain active where they are required for a requested service and qualify for the relevant exemption.
Consent should be freely given, specific, informed, and expressed through a clear affirmative action where required by law. Simply browsing the website or continuing to use it does not, by itself, constitute valid consent for technologies that require consent.
We aim to make cookie choices accessible and to provide a way to revisit them where the relevant controls are available.
Your decision about optional cookies should not be treated as agreement to unrelated processing activities.
7. How to Change Your Cookie Preferences
You may be able to change your cookie choices through the cookie settings or preference controls provided on hokaroadrunning.co.uk.
If these controls are available, you can use them to review the categories presented and adjust your selection.
Depending on the website’s configuration, a change may affect future cookie activity and may not immediately remove cookies already stored on your device. Previously stored cookies may need to be deleted separately through your browser settings.
If you withdraw consent, we aim to stop the relevant consent-based technologies from operating, subject to the technical requirements of the website and the applicable law.
Where a preference tool is unavailable or does not function correctly, you can also use the browser controls described below to manage stored cookies.
8. Managing Cookies Through Your Browser
Most modern browsers allow you to view, block, restrict, or delete cookies.
The available controls vary between browsers and devices, but they are generally found in privacy, security, or site settings.
You may be able to:
- View cookies stored by individual websites.
- Delete existing cookies.
- Block cookies from selected websites.
- Restrict third-party cookies.
- Configure the browser to notify you when cookies are being stored.
- Clear browsing data when closing the browser.
Please note that deleting all cookies may remove saved preferences and end active sessions.
Blocking certain cookies may also affect the operation of the website, including shopping basket functions, checkout, or other features that rely on session information.
Browser controls are separate from the cookie preference tools available on our website. Where consent is required, browser settings do not replace our responsibility to obtain valid consent before using non-essential technologies.
9. Cookies Used During Shopping and Checkout
When you browse products or proceed through checkout, certain technologies may support the operation of the shopping process.
Depending on the website configuration, these may help maintain session continuity, preserve basket contents, support navigation between checkout steps, or protect transaction-related functions.
Some of these functions may require strictly necessary cookies or similar technologies to operate correctly.
Optional analytics or marketing technologies, if enabled, are treated separately and remain subject to the applicable consent requirements.
Cookies do not replace the information needed to process an order. Details such as the selected products, delivery information, and transaction records may also be handled through website systems and other services.
For more information about how personal information associated with purchases is processed, please read our Privacy Policy.
10. Cookies and Website Performance
We aim to provide a website that loads reliably and allows visitors to navigate product categories and listings with reasonable ease.
Where performance monitoring tools are enabled, cookies or similar technologies may help identify technical issues and understand how website features are used.
The resulting information may help us assess loading delays, page errors, compatibility issues, or navigation problems.
This information may be combined with technical logs or other diagnostic records where appropriate.
We aim to ensure that performance monitoring is limited to relevant purposes and that any consent requirements are respected.
If a performance tool uses non-essential cookies or similar technologies, it will be subject to the applicable consent rules before activation.
11. Analytics Providers
We may use third-party analytics services if they are integrated into the website.
Such services can help us understand general visitor activity and technical performance. The information processed may include browser identifiers, pages viewed, approximate usage patterns, and interaction events, depending on the service configuration.
Some providers may process information on servers located outside the United Kingdom.
Where personal information is transferred internationally, we aim to ensure that the applicable UK data protection requirements and lawful transfer safeguards are met.
We do not assume that a particular analytics provider is active unless it has been implemented on the website.
Where an analytics service requires consent, the relevant technologies will remain inactive until the required consent is obtained.
12. Advertising Technologies and Measurement
If advertising technologies are used on hokaroadrunning.co.uk, they may help measure interactions with advertising content or understand whether promotional campaigns direct visitors to relevant pages.
Depending on the service, these technologies may use browser identifiers, event records, or other technical information.
Their operation may involve third-party providers with separate privacy policies and processing practices.
Advertising technologies that require consent will be used only after the applicable consent requirements have been satisfied.
You can review the cookie categories presented through the website’s preference controls, where available, to understand and manage the choices offered.
Rejecting optional advertising cookies should not prevent you from browsing ordinary product pages, although certain non-essential features may operate differently.
13. Personal Information and Cookies
Some cookies and similar technologies may involve information that constitutes personal data under the UK GDPR.
For example, an online identifier may be capable of distinguishing a browser or linking activity to other information held by a service provider.
Where cookie-related processing involves personal data, we aim to identify an appropriate lawful basis and meet the relevant transparency, security, and data protection requirements.
Consent to store or access information on a device and the lawful basis for subsequent personal data processing are related but distinct legal questions. Where applicable, both requirements must be satisfied.
Our Privacy Policy explains how personal information may be collected, used, shared, and retained, as well as the rights available to individuals.
14. Data Sharing Through Cookie-Based Services
If cookies or similar technologies are provided by third parties, certain information may be collected by or transmitted to those providers.
The information involved depends on the technology, its configuration, and the purpose for which it is used.
For example, an analytics provider may receive technical events relating to page visits, while a security provider may process information needed to identify suspicious traffic.
Where a provider acts on our behalf, we aim to use appropriate contractual safeguards. Where it acts as an independent controller, its own privacy notice may describe its processing activities.
We aim to limit the information shared through these technologies to what is relevant to their permitted purposes.
We do not treat the presence of a third-party service as permission to use every technology that provider offers.
15. International Data Transfers
Some third-party technology providers may process information outside the United Kingdom.
Where cookie-related personal information is transferred internationally, we aim to ensure that the transfer complies with the UK GDPR and other applicable requirements.
Depending on the circumstances, a lawful transfer mechanism may include UK adequacy regulations, an international data transfer agreement, the UK Addendum to the relevant standard contractual clauses, or another legally permitted safeguard.
The appropriate mechanism depends on the destination, recipient, and nature of the processing.
Where required, relevant information about international transfers may be provided through the applicable privacy information or in response to a reasonable enquiry.
16. Cookie Lifespans and Retention
The duration of a cookie depends on its purpose and technical configuration.
Session cookies are generally temporary, while persistent cookies may remain on a device until a defined expiry date or until they are deleted.
Third-party providers may set their own cookie durations within the arrangements and legal requirements that apply to their services.
We aim to ensure that cookie lifespans are proportionate to their intended purposes and are reviewed when appropriate.
Information generated by cookie-based services may also be retained separately by website systems or service providers. Such records may be subject to different retention periods from the cookies themselves.
Further information about personal data retention is provided in our Privacy Policy.
17. Cookies and Children’s Privacy
hokaroadrunning.co.uk is an online retail website and is not specifically designed for children.
We do not intentionally use cookies to collect children’s personal information for unrelated purposes.
Where technologies process personal data and additional legal protections apply, we aim to follow the relevant requirements.
If you have concerns about the use of cookies or similar technologies involving a child, please contact us through the support options published on our website.
We will review the matter in light of the circumstances and applicable law.
18. Changes to Cookie Behaviour
Cookie behaviour may change when we update website features, introduce a new service, remove an existing integration, or revise our technical configuration.
For example, a change to checkout functionality may affect the necessary technologies used to maintain a session, while the introduction of a new analytics tool may require an updated consent choice.
We aim to assess the purpose and legal requirements of new technologies before enabling them.
Where a change requires fresh consent or additional information under applicable law, we will take the appropriate steps.
A previous consent decision does not automatically authorise a materially different use of cookies where renewed or more specific consent is required.
19. Your Rights and Privacy Enquiries
Where cookie-related processing involves personal information, you may have rights under UK data protection law, depending on the circumstances.
These rights may include requesting access to personal information, correcting inaccurate information, requesting erasure where the legal conditions apply, restricting certain processing, objecting to processing based on legitimate interests, or withdrawing consent where consent is the lawful basis.
You have an absolute right to object to the processing of your personal information for direct marketing purposes.
To make a privacy request or ask a question about cookies, please use the contact options published on hokaroadrunning.co.uk.
We may need to verify your identity before disclosing or changing personal information. Requests will be handled within the applicable legal timeframes.
20. Complaints About Cookies or Data Protection
If you believe that cookies or similar technologies have been used inappropriately, we encourage you to contact us so that the matter can be reviewed.
Please describe the issue and, where possible, identify the page or technology involved. Avoid sending passwords, full payment card details, or other unnecessary confidential information.
You also have the right to contact the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
Information about data protection rights and complaint procedures is available at:
The ICO can provide guidance on privacy rights and matters relating to UK data protection law and electronic communications rules.
21. Relationship With Other Website Policies
This Cookie Policy should be read alongside our Privacy Policy and Terms of Use.
Our Privacy Policy explains how personal information may be handled across browsing, purchasing, delivery, and customer support activities.
Our Terms of Use describe the conditions governing access to and use of the website.
Where a cookie or similar technology is used in connection with a purchase, the relevant shopping policies may also provide useful information about the function involved.
Each policy serves a different purpose, and this Cookie Policy specifically addresses cookies and related technologies.
22. Updates to This Cookie Policy
We may update this Cookie Policy when our website technology, third-party services, consent mechanisms, or legal obligations change.
The revised version will be published on hokaroadrunning.co.uk.
We encourage visitors to review this page periodically to understand the current approach to cookies and similar technologies.
Where a change requires additional notice or renewed consent, we aim to take the appropriate steps before the relevant optional technology is activated.
Changes to this policy do not remove rights that apply under mandatory UK privacy or data protection law.
23. Contact Us
If you have questions about this Cookie Policy, need help managing your cookie preferences, or wish to raise a concern about a website technology, please use the customer support contact options published on hokaroadrunning.co.uk.
Please explain your enquiry clearly and identify the relevant page or feature where possible.
If your question relates to personal information, please mention that it is a privacy enquiry so that it can be directed to the appropriate process.
We aim to review cookie-related questions carefully and provide relevant information about the available options.
24. Our Commitment to Responsible Cookie Use
At hokaroadrunning.co.uk, we recognise that cookies can improve website functionality, but their use should remain transparent and appropriate to the purpose involved.
We aim to distinguish essential website functions from optional technologies, respect consent requirements, provide accessible preference controls where available, and handle related personal information in accordance with applicable UK law.
Our goal is to support a convenient browsing experience for visitors exploring road-running footwear and related products while giving them meaningful choices about non-essential technologies.
Thank you for visiting hokaroadrunning.co.uk. We appreciate your trust and aim to maintain clear, responsible, and privacy-conscious website practices.